Wednesday, August 20, 2008

Avenida - The Lost Treasures

Noong panahon ng mga Amerikano, isa isang tinayo ang mga makabagong buildings dito sa Avenida. Ang mga buildings na ito ang nagsilbing bahay ng mga teatro at pelikula. Ang hollywood ay napalapit sa mga Pilipino sa pamamagitan ng Avenida.

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(Business Establishments inAvenida - Sept. 2008)

Dito nagtanghal ang mga sikat na artista noon gaya nila Dolphy, German Morena atbp... Pero, nung dumating ang mga hapon sa Pilipinas, natigil ang pagpapadala ng mga foreign films mula sa America. Imbis na isara ang mga sinehan, ang mga ito ay kinonvert sa nalang bilang taetro na may mga live performance. Ilan sa mga ito ay ang mga sumusunod...

1. Avenue Theater (Closed/ Demolished)

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(Avenue Theater before and after it was being demolished)

Avenue Theater was an art deco work of national artist Juan Nakpil in 1930s. The theater has 1 screen with a 1,000 seating capacity, with its lobby bearing a marble finish flooring. It was used to have a hotel and a venue for office spaces. During the war, American movies stopped coming. The theater became a venue for live performances, the vaudeville acts that helped people get their minds off the war.

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(Padis Point - Sept. 2008)

The theater was closed in 1997, finally demolished in 2006. The lot was converted into a bar-resto that has live band performances every night.

2. Ever Theater (Closed)

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(Newly Renovated Ever Bulding - Sept 2008)

The Ever Theater was also designed by national artist Juan Nakpil and has a single screen cinema with an 800 seat capacity. It was also visited by Walter Gropius during its inauguration in the 1950s, praising the theater’s oustandings qualities. Currently closed as a theater, it now serves the public as a commercial arcade.

3. Galaxy Theater (Closed)

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(Galaxy Theater in Avenida)

This is a lovely movie house designed by National Artist Pablo Antonio Sr., also among the prime movie houses during its time, with a seating capacity of 1000. The use of sun buffles created a very dignified character to the structure. The stairway leading the balcony is very graceful. The arcade post is accented with mahjong-like blocks. Galaxy also used to have an original DP70 wide-screen projector, built in Belgium in the 1950s, that was popular in international cinemas until the 1970s.

4. Ideal Theater (Closed/ Demolished)

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(Ideal Theater in Carriedo, Avenida - 1970s)

The Ideal Theater was designed by the late Architect Pablo Antonio in 1933, the theater was then closed and demolished in the 1970s to give way to the construction of a department store in the said area. The Ideal Theater was one of the first major works of Pablo Antonio along with the buildings of Far Eastern University, Manila Polo Club, and the post-war reconstruction of Manila Cathedral.

5. State Theater (Closed/ Demolished)

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(Newly Renovated State Theater)

This theater was erected in the 1930’s, designed by national artist Juan Nakpil, following the art deco design. Its facade used reinforced concrete, and adorned with steel grillework. This was renovated sometime in the late 1960’s and followed a plain facade design. The right photo shows the old Avenida during 70s with the Ideal and the State Theaters.

9 comments:

romy boy isorena said...

tanda ko pa ang mga sinehan sa kahabaan ng r.avenue from carriedo to blumentritt circa 60
IDEAL
STATE
EVER
DALISAY
UNIVERSAL
AVENUE
ODEON
GALAXY
ROXAN
MANILA GRAND OPERA HOUSE
CAPRI
SCALA
PEARL
APOLO
ALEGRIA
LOTUS
MANILA
NOLI
Sa escolta at mga kalapit:
LYRIC
CAPITOL
STA.CRUZ
MAYFAIR
PALACE
MAJESTIC
DRAGON
CLOVER
SOCIETY
ZEST
METRO
ESQUIRE
GLOBE
TIMES
LIFE
BOULEVARD
CENTER
Azcarraga:
ROYAL
VISTA
HOLLYWOOD
PODMON
AZCARRAGA
CINERAMA
MAXIM
MIRAMAR
GOTESCO

romy boy isorena said...

nalimutan ko ilagay sa list of moviehouses ang republic theater sa
florentino torres,central at aliw theater sa quezon blvd.ang huling palabas sa ideal theater bago nagsara ay 'gray lady down' coincidence lang kaya sa title ang demise ng sinehan na ito?

meloh touch said...

romy boy,yung gala theater ba sa evangelista quiapo sinehan talaga?kasi nung madiscover ko yun live sexy girls na ang palabas.yung dalisay,scala,apolo,alegria,lotus,noli,majestic,dragon,clover,society,zest,metro at azcarraga inabot ko sigurado yun di ko lang alam kung saan.saan ba ang mga yun?tnx

... said...

Update ko lang, pumunta pala ko sa Avenida para sa Then and Now photos, kaso demolished na din pala ang Galaxy Theater. Kasama ang lumang Mapua Institute, isa na silang malaking parking lot ngayon ng mga lumang bus papuntang probinsya...

romy boy isorena said...

ang gala theater sa evangelista ay pure films ang palabas before nauso ang bold flix noong mid-60's that led the mgmnt.to show live sexy girls shows due to male viewers clamor wika nga.
Theatre locations:facing north going to blumentritt
DALISAY-left side of r.ave. between raon & soler
SCALA-left side of r.ave.between lope de vega & zurbaran
APOLO-right side of r.ave.between requessens & bambang
ALEGRIA-right side of r.ave.between malabon & tayuman
LOTUS-corner of r.ave. & tayuman
NOLI-right side of r.ave.between laguna & antipolo streets
MAJESTIC-florentino torres between soler & azcarraga
DRAGON-ongpin street
CLOVER-foot of macarthur bridge corner echague on plaza goiti
SOCIETY-quiapo, right side of echague going east after side entrance to feati u
ZEST-quiapo, left side of r.hidalgo going east
METRO-quiapo, right side of r.hidalgo going east
AZCARRAGA-right side of azcarraga between calero & evangelista going east
i hope i was able to enlighten our
readers on the moviehouses locations
First movie i have ever seen was with my Dad during the 50's was STALAG 17 a ww2 film at SCALA.it was a 'double feature film showing' but i forgot the other title,all i remember was that it was a cowboy-indian film starring randolph scott.

meloh touch said...

ok ang memory mo romy boy,galing din ako sa avenida just today, wala na talaga ang memories ng 60's at 70's. pero nadaanan ko yung metropolitan theater sa lawton inaayos nila may balak sigurong buksan ulit ni mayor lim.

meloh touch said...

romy i'm here again, kasi hindi ko na matandaan kung saan yung parang malaking fountain na ang ayos ay ISANG MALAKING COFFEE PITCHER TAPOS YUNG LAMANG KAPE NIYA AY TUMUTULO.kasi yun ang palatandaan ko kapag lumuluwas kami ng manila from batangas in the early 60's. I hope you know or still remember that place.tnx

Anonymous said...

mellow touch,
sori sa very late reply kararating ko lang dito sa l.a. from p.i.at ngaun lang napunta uli sa manila hub anyway yung kapetera ng cafe puro ad noong araw ay sa ibabaw ng building sa tabi ng roman santos bldg. sa plaza goiti nakapuesto at kitang kita yun approaching mcarthur bridge from lawton going towards plaza sta.cruz

Anonymous said...

if i am not mistaken, galaxy theatre was demolished 2008